I definitely think that design makes or breaks a website. I honestly can't take a page seriously if the design is bad. There are certain fonts (comic sans, curlz, etc.) that I can't take seriously, as well as certain color combinations. I really hate to sound like a snob, but bad web design just looks messy and unprofessional.
Good design is most certainly more than just looking good. It must help the page function well and be consistant. While the design of a page is important, the content is even more important. Therefore, the design needs to help emphasize how awesome your content is, and display said content in the most effective way possible.
While web design has made huge strides in the last few years and a majority of webpages all look quite professional, it seems that most pages look pretty similar these days. Most pages have the same basic design with variations on fonts, colors, etc. It would be really nice to see more different pages, but at the same time, viewers are used to pages working the way that they do, so a very different page would probably be hard for the consumer because they would have to take more time to explore your page.
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