Beauty and the Beast webpages

A lot of the suggestions sounded like common sense. Yeah graphics are neat, but readable text should be mildly important too. I think the main thing I took away from the reading was to create a focal point. What is my point? I think that question is at the core of anything I cover, period, not just in how I design a webpage. My webpage is just a mishmash of picture, audio, video and text that I threw on in a hectic way. True, a homogeneous set of pages might border on dull, but I think there is still creative leeway in making a standard for the page.