Writing for the Package

After reading "Writing the Package," I understand just how important it is to reinforce your words with visuals and vice versa. Visual journalism is a powerful medium, and its strength lies in its ability to tell a story in two ways. This is especially practical since some people are visual learners and others are audio learners. As I worked on my own video package, I made an effort to show AND tell. By giving viewers both contextual clues to tell the story, you increase that article's appeal and understanding. Research shows that most Americans get their news from nightly or early morning broadcasts. This just shows how powerful the medium, if used correctly, can be.