I heard and read a story on NPR that had to do with the state of NASCAR and sponsorships. The pieces related to fans and drivers as well as owners and big business that own the tracks. It appears that the fans of NASCAR feel that the sport is osing its touch with the fans. No longer can a driver feel free to speak his mind because he is being carefully watched by the sponsor/owner this leads to many of the drivers not being able to show off their personality.
I have a tendency to disagree a bit with what the article conveys. I feel that NASCAR is alive and well- just look at the new commercials on ESPN with the new cast of drivers from the younger generation hamming it up with a driver education instructor. This shows personality, charisma and a sense that these guys are connecting with the common man/fan. I do love the way NPR is able to use imagery words in their pieces like "muffling" of the fans and drives or "breaking" the old way of doing things within the sport.
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