Throughout our assignments and my preliminary work in the field of journalism, I’ve found the most important part of a good story happens before you even begin reporting. As chapter nine states in the reading, “planning is essential.” Without good planning, it is hard to work from video taken without a specific idea in mind.
I also agree that it is important to understand the topic. Good lead-ins, good video, good natural sound are useless unless it is clear the reporter knows what they are talking about. A package can be ruined if the viewer doubts the reporter's knowledge of what he or she is presenting.
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