I watched a video from AP about a sinkhole in San Diego. I thought it was informative and a good story, but it could have been improved with an interview from a nearby resident. The story explained that the houses around the sinkhole are in danger, but we don't hear from any of the neighbors who I'm sure have an interesting point of view.

Still, the story has a bigger impact by being a video that includes pictures of the sinkhole. The viewer can psychically see how close the sinkhole is to the houses. That makes the story much more interesting. If it were text only, it could not have as much of an impact.