The story from the Poynter Institute talks a lot about focusing your story. I like the idea they gave of trying to explain the focus of your story in one sentence. So often reporters come up with these great ideas, but they are so broad or general that its hard to really get a good story out of that. By focusing the story, you make for a more concise, better reported package. I also liked when Chip Scanlan said, "the story's focus is the acorn that contains the promise of a mighty oak."
Rich Murphy's philosophy of finding a gee whiz moment made a lot of sense too. Try to suprise your viewers with something new and different even in a mundane story.
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