This Week

This week we presented our preliminary research and our goals for how we are going to proceed at this point. I think the presentation went well as a whole. As there were five of us and were really covering two capstone projects we want to make sure to be a thorough as possible and I think we succeeded at that. Mike was actually giving us the wrap it up as we were winding down. Some of the thing we covered in our presentation were our SWOT analysis, our primary and secondary research, and our analysis of our main competition for both sites. In doing our research for our presentation I came upon an interesting article about our target market and am going to reflect on it for a minute. Amazingly, even though we are in a recession, college students (18-30) will be spending $230 billion dollars this next year which is a 13% jump from last year according to bizreport.com. I don't know where they are going to get the money, but apparently students spend money. This is a great encouragement for us trying to hit this market and their wallets. Likeme.net should be encouraged because this can be a way to get our demographic out into the neighborhoods and spending money. And for Backstagegallery.com because as a site selling a product there always needs to be someone to buy it. The article also talks about students being brand loyal and how it has become "Cool" to be good. It is seen as a positive for companies to be economically, environmentally, and morally responsible in there business dealings. I found that interesting.