This Week

This week for our capstone we were focusing on the research aspect of our project. Compiling data on the websites traffic and figure out just how we are going to focus in on our overall goals:

1. Find a way to utilize our convergence skills in the world of social media.

2. Define the market for our products.

3. Figure out the best tactics to reach that market.

4. Increase awareness and usage of the product.

5. Use our research and skills to make suggestions to improve the product

We also tried to connect with the strat comm groups and see what they are doing and reflect on how we can work with them to learn what we can from them as they might have a little more experience in this particular topic. One of the big things we need to start doing is "secondary research". Basically trying to find research that is already there. One thing that was talked about though was that backstage is really the only website like it. So perhaps something to try and find are the top websites that sell posters/art/whatever and trying to get an idea of what they are doing for marketing, how new products are getting their name out to the public, other things like that. This may or may not be what we need to be looking for, but you get the idea. We will be meeting again soon to continue our process.