Wednesday, February 28, 2007

I went to CNN.com and watched "A judge flips for sobriety," about a judge in North Carolina who does cartwheels for anyone who completes 90 meetings in 90 days with Alcoholics Anonymous.

Overall, I thought the piece was interesting. The virtue of being able to show the judge actually doing the cartwheels made this story an ideal candidate for video rather than text-only. However, I think the stroy could have been improved in terms of structure. In the 1:22 piece, the judge does his cartwheels in the first thirty seconds - hardly an incentive to keep watching. At the same time, I can see why people would turn away before the end. I thought there was a lot of good information in the piece, and I thought the judge explaining why he believes strongly in AA's alcohol rehabilitation brought seriousness to a story that would seem silly. I liked hearing the judge's voice. His expressions, mannerisms and tone fit perfectly with his message. The language of the piece was fairly interesting: "...turning the judge into a gymnast..." but the story could have done with a better introduction... meaning it didn't have one at all.

I really like pieces like this that are entertaining and fun and lighthearted while at the same time serious and important. I think they really reach out to audiences, and they really delve into an area that print can't touch as easily. This story wouldn't have been half as engaging if it was in the newspaper, as words about cartwheels would have shifted to a story strictly about the 90 in 90 AA promotes.

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