Creative

Now that all of the research is finalized we've moved into the creative stage of the campaigns for Backstagegallery.com and LikeMe.net. Our attack is a multi-level campaign to encourage 18-24 year olds to learn about the site, increase traffic and then use the sites regularly. Our ideas right now for Backstage include a viral video, advertisement spot on Pandora.com, a hybrid art gallery/poster sale, VIP passes to encourage increase in traffic volume, and we are going to establish a plan of attack for Backstage to establish a presence at current concerts in order to appeal to a current younger audience. Our Single Minded Propositions are "Having this art establishes your status as a VIP" and tagline, "Live Backstage." As for LikeMe.net our ideas right now include a big undertaking in the form of an internship program that will establish presences on college campus', it is our thought that this will really increase traffic from our demographic. We will also be doing a viral video, making both Facebook and iPhone applications and we will be creating stickers in conjunction with the internship program for branding purposes. Our single-minded propositions for likeme.net are that, "LikeMe helps you explore new things without having to leave your comfort zone," and our tagline, "LikeMinds, LikeTastes, LikeMe."